in BEAUTY


    These 5 Products Went Viral on TikTok… and For Good Reason! 

    Beast Mode in a Bottle

    By Kimberly Webber

    TikTok is the New Platform to Find the Best Beauty Products and Secrets. We Ranked the 5 Best Products that Went Crazy on TikTok

    (COSMO) - These days, one of the best platforms to spot trends, whether style or beauty, is TikTok! In the last few years, women and men have gone viral for showing off some of their favorite beauty products including skincare, mascaras, lip gloss, and more. 

    Of course, everything that goes viral doesn’t necessarily mean it’s a good product. Often a eye-catching video is all you need to show off a product that may be harmful to your skin or just… not work! So how do you know which viral beauty products actually work?! However, thankfully, we have a team of reviewers and dermatologists that have wrapped up some of the best viral beauty products, 

    We went through dozens of viral TikTok beauty products and ranked the top 5 most effective and safe. Let’s get started…


    This is by far our favorite choice of beauty products that have appeared on TikTok. Liaison’s Mascara Bondevenly spreads, with a flake-free fiber solution that keeps your lashes looking amazing all day. But that’s not the BEST PART… Liaison’s Mascara Bond comes with a patented Growth Bond formula that actually conditions and reactivates root growth for longer, healthier lashes. Within 4 weeks, your lashes will actually become longer and fuller, meaning the more you use it the less you need it. The Growth Bond complex is filled with nutrients and peptides that clean the hair follicles, hydrates them, and triggers maximum lash growth. We discovered after a TikTok user offered us a secret 50% off discount SECRET50. It's totally worth it!

    By far, Liaison Mascara Bond, is the safest and most effective hybrid mascara and eyelash growth serum EVER.


    This amazing contour wand is perfect for blending colors for a perfect look. Madison Beer may have been the first to make it popular, but it certainly took TikTok by storm from makeup tutorial artists to regular users. Choose from two colors to help give you the perfect look. What we also love about this product (especially our team of dermatologists) is that it’s vegan-friendly, gluten-free, paraben-free, sulfate-free, and never tested on animals.


    Why so many loved Maybelline’s mascara was because it's so under the radar. This is a simple drugstore find that many TikTok’rs have been loving it for how well it works at such a low cost!  Similar mascaras are often two to three times as expensive. The non-flaking, non-smudging mascara is the perfect product for makeup bags and travel kits, too. 


    Whether you think so or not, almost everyone could use some hair repair, TikTok users have declared. With thousands of views, people are in love with Olaplex. Hair is so sensitive and even if you take amazing care of it, something like Olaplex’s No. 3 Hair Perfector will still help. It’s the smoothest, best hair conditioner and repairer ever. You can use it every day or like, once a month, either way you’d be doing a HUGE service to your hair.”


    This was a surprising viral product but undeniably effective and amazing. CeraVe Hydrating Facial Cleanser is a simple and affordable face wash that TikTok loves. Often, we look for those super expensive, rare ingredients, hyper superior face washes that are supposed to completely revitalize your face in one wash.


    While TikTok is a great source for amazing beauty products, we believe Liaison's Mascara Bond was the top choice. We wanted to talk further with our investigative reporter Stephanie Marianne who helped find the TikTok products to see how Liaison Mascara Bond worked for her. Stephanie tells the story.

    Personally, I never believed in the effectiveness of eyebrow serums. There’s a lot of brands out there claiming they work, but most don’t. I’ve had too many friends tricked into buying serums just to find out it’s a waste of money. So I’ve avoided it at all costs. 

    But then my best friend, who I trust with my life, swore by Liaison’s Mascara Bond. She said it was her favorite mascara she’s ever used. The mascara distributed evenly throughout her lashes and stayed on all day. Best of all, she said she started using less because her lashes were growing and gaining volume because of the Growth Bond complex inside the mascara. 

     I, of course, didn’t believe her. But then she showed me her before and afters and I was stunned. Week by week, I could see her eyelashes getting healthier and longer. I begged her to let me borrow her Mascara Bond. Instead, she gave me the secret discount code for 50% off, SECRET50 and I ordered two bottles immediately.

    I received the package within two days and started using it that evening for a night out. The application is like any other mascara. It glides on smoothly and doesn’t clump! I was so excited to see the Growth Complex start working and the next morning I, of course, expected a miracle… but alas, it takes longer than that to see results.

    How Does Liaison Mascara Bond Work?

    So while I waited, I looked into the science of Liaison. I wanted to know how it worked, and what it was aiming to do with my lashes…

    Step 1: When you apply Liaison, a fresh supply of oxygen and citric acid work away at lash waste, releasing it through your pores to be washed away and clearing the way for nutrients.

    Step 2: Our specialized mixture, including purified water and hyaluronic acid, activates internal peptides and gains access to follicles to prepare for bold growth.

    Step 3: Polypeptides travel deep into your roots, supplying follicles with essential proteins throughout your day and while you sleep.

    Step 4: Refreshed lash follicles continue to receive the optimal oxygen, blood flow, and dose of nutrients needed to keep lashes healthy and strong.

    Did It Finally Work?

    After about 3 weeks is when I began to notice the color of my lashes getting darker. 4 weeks and I noticed I didn’t have to apply as much mascara. By week 6, it was as if I was a totally different woman. 

    Since then, I’ve continued to apply Mascara Bond and my lashes have only grown thicker and healthier. 

    I’ve been converted into a lash serum believer, and hope you will, too.

    Sort by
    • avatar

      Maureen Ryz

      I've used liaison for months and LOVE IT!

      Reply 5 10:32
    • avatar

      Tina Madrame

      Used so many different lash "serums" but this is the only one that worked

      Reply 1 9:22
    • avatar

      Valerie DiPetrio

      My daughter put me onto this stuff and I love it, my lashes look fbulous

      Reply 2 8:12
    • avatar

      Maria Marissa


      Reply 10 4:59
    • avatar

      Eleanor Mouthy

      did ayone else receive two bottles instead of one? :D

      Reply 3 3:30