RANKED: THE TOP TRENDING MASCARAS OF 2023
From Safest to Overall Effective, These Are The Best New Mascaras to Try in 2023
By Kimberly Webber
(COSMO) - I remember when I was a little girl looking at my mother’s eyelashes, clumped together like fat spider legs and thinking I never wanted my eyelashes to look like that. Fast forward and I’m struggling everyday to live out that promise. Hundreds of mascaras on the market, and I still somehow have trouble finding one that gives me the look of long, luscious lashes without clumping, bleeding, or just not doing the job. I just couldn’t help it…How do you find a mascara THAT WORKS?
So I decided, once and for all, to make a list.
With the help of several reviewers and make-up artists, we compiled the FIVE best mascaras that are going to be trending 2023. These are the best of the best… so listen up!
This is by far the best mascara on the market today. Liaison’s Mascara Bond evenly spreads, with a flake-free fiber solution that keeps your lashes looking amazing all day. But that’s not the BEST PART… Liaison’s Mascara Bond comes with a patented Growth Bond formula that actually conditions and reactivates root growth for longer, healthier lashes. Within 4 weeks, your lashes will actually become longer and fuller, meaning the more you use it the less you need it. The Growth Bond complex is filled with nutrients and peptides that clean the hair follicles, hydrates them, and triggers maximum lash growth. We discovered Liaison after they offered us a secret 50% off discount SECRET50 (shh.. Don’t tell them we’re giving you the code) and we’ve been fans ever since.
By far, Liaison Mascara Bond, is the safest and most effective hybrid mascara and eyelash growth serum EVER.
Overall Value: B+
Pat Mcgrath Labs has always delivered amazing beauty products (at a higher cost). We loved FetishEyes specifically for the lush spoolie that makes applying mascara a breeze. Like Liaison, this mascara offers additional peptides to help hydrate and condition your lashes. Unfortunately it doesn’t guarantee growth the same way Liaison does, but it’s still better than many of the mascaras that will damage your lashes in the long run.
Overall Value: B-
A very impressive mascara from Fenty Beauty by Rihanna. The volume-enhancing mascara is great for giving your lashes a full and luscious look. The flat-to-fat brush ensures an even and volume-enhancing effect with lashes, and the mascara itself spreads more evenly than any other mascara I’ve tried in a long time.
Overall Value: B-
Speaking for myself… I’m not sure if I would say this mascara is better than sex, LOL… but it sure can make you FEEL sexy. The mascara is some of the darkest black you will ever use. If you’re looking for a truly.. TRULY dark lash, this is where you can get it. With collagen infused into the mascara it even helps plump the lashes for a thicker volume. If this had Liaison’s Growth Bond formula it may have been our top contender. But alas, nothing can beat the Growth Bond.
If you’re looking for a particularly clean mascara, ILIA is a great brand to look at. Their overall effectiveness isn't the top-rated with an unimpressive spoolie and thinner than desired mascara, but some can overlook that if they’re looking for a sulfate-free mascara made from recycled materials.
That said, if you’re TRULY looking for the best… we cannot recommend Liaison Mascara Bond enough…
While we feel we recommended some great mascaras for fuller eyelashes, we believe Liaison's product was the top choice. We wanted to talk further with our investigative reporter Stephanie Marianne, the first of our reviewers to discover Liaison Mascara Bond and how it worked for her. Stephanie tells the story.
Personally, I never believed in the effectiveness of eyebrow serums. There’s a lot of brands out there claiming they work, but most don’t. I’ve had too many friends tricked into buying serums just to find out it’s a waste of money. So I’ve avoided it at all costs.
But then my best friend, who I trust with my life, swore by Liaison’s Mascara Bond. She said it was her favorite mascara she’s ever used. The mascara distributed evenly throughout her lashes and stayed on all day. Best of all, she said she started using less because her lashes were growing and gaining volume because of the Growth Bond complex inside the mascara.
I, of course, didn’t believe her. But then she showed me her before and afters and I was stunned. Week by week, I could see her eyelashes getting healthier and longer. I begged her to let me borrow her Mascara Bond. Instead, she gave me the secret discount code for 50% off, SECRET50 and I ordered two bottles immediately.
I received the package within two days and started using it that evening for a night out. The application is like any other mascara. It glides on smoothly and doesn’t clump! I was so excited to see the Growth Complex start working and the next morning I, of course, expected a miracle… but alas, it takes longer than that to see results.
So while I waited, I looked into the science of Liaison. I wanted to know how it worked, and what it was aiming to do with my lashes…
Step 1: When you apply Liaison, a fresh supply of oxygen and citric acid work away at lash waste, releasing it through your pores to be washed away and clearing the way for nutrients.
Step 2: Our specialized mixture, including purified water and hyaluronic acid, activates internal peptides and gains access to follicles to prepare for bold growth.
Step 3: Polypeptides travel deep into your roots, supplying follicles with essential proteins throughout your day and while you sleep.
Step 4: Refreshed lash follicles continue to receive the optimal oxygen, blood flow, and dose of nutrients needed to keep lashes healthy and strong.
After about 3 weeks is when I began to notice the color of my lashes getting darker. 4 weeks and I noticed I didn’t have to apply as much mascara. By week 6, it was as if I was a totally different woman.
Since then, I’ve continued to apply Mascara Bond and my lashes have only grown thicker and healthier.
I’ve been converted into a lash serum believer, and hope you will, too.